Pizza History Week: Pizza Hut launches “Eau de Amore”

(Originally written December 4, 2012)

If you’re still looking for the perfect gift for that special someone at Christmastime, look no further.  Pizza Hut has announced its new fragrance, just in time for the gift-giving season.  That’s right, I said Pizza Hut.  According to the pizza chain’s ad agency, “it smells like dough with a little bit of seasoning added.”  Tell me I’m not the only one who’s aroused right now…

The new scent, eau de amore, was spawned by overwhelming demand on Facebook, where a Pizza Hut employee joked about bottling the smell of a big pizza pie.  According to Marketing magazine, “Fans reacted with such joy that the post garnered the month’s highest engagement rate, and within half an hour ‘a few thousand people’ had responded saying they’d like a bottle.”  No word as to how many of those people were actually women, mind you.

However, this hot ‘n ready pizza scent won’t be flying off the shelves every 20 minutes (or it’s free)—only 100 Facebook followers will be getting a bottle of the love potion in the mail.  Hey, if anybody in the GTA was the recipient of this special delivery, I would definitely take you out to dinner.  I’m thinking an extra-large, hot-dog stuffed crust, bacon, pepperoni and extra ground beef…  Call me!

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